What they were facing
AIITD operates at a senior, institutional level but their digital presence didn't reflect the calibre of their faculty, programmes, or advisory work. Programme discovery and enrolment required direct emails.
Platform for the African Institute of International Trade and Diplomacy
A consulting and training institute website for trade and diplomacy across Africa — programmes, publications, and enrolment workflows.
How we helped
An institutional website with programme pages, faculty profiles, publications library, and structured enrolment workflows. The design conveys gravitas suitable for ministerial-level and private-sector senior-executive audiences.
Outcomes
What changed after launch
Institutional
Brand credibility matched to audience expectations
Discoverable
Programme catalogue accessible and filterable
Efficient
Enrolment via structured forms, not email threads
Extensible
Publications and thought leadership CMS ready to scale
AIITD is a consulting and training institute focused on international trade and diplomacy in African contexts. They offer executive programmes, advisory services, and publications to senior practitioners across the continent. Their platform needed to convey institutional credibility and make it easy to enrol in programmes.
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